Let’s face it: Great Britain had a pretty spectacular performance at the Rio Olympics. After all, the British team got second place as they successfully garnered a staggering 67 medals, with 27 of them being sweet, glorious gold.
But even with that achievement, they truly had the spotlight once they appeared in the Rio Olympics closing ceremony with their flashing trainers. And best of all, you can have a pair too!
Simon Jersey came up with the idea.
The uniform designer from Accrington wanted the Great Britain team to capture the fun-filled nature of the host city, Rio, through their footwear.
The shoes were influenced both by Rio and the rise of wearable tech.
The city of Rio in Brazil is famous for its Carnival Festival, wherein various floats and vibrant costumes are worn by incredibly energetic samba dancers. Simply put, it’s impossible not to feel like dancing in this colorful and lively city.
Every one of the athletes loved the light up shoes.
In fact, they all couldn’t wait to wear the flashing trainers for the Rio Olympics closing ceremony. Thankfully, the athletes did not forget to charge them before going out.
In total, 366 athletes from Great Britain wore the light up shoes.
You might think that they overdid it with so many flashing sneakers, but how can you not enjoy them? These LED shoes are visually captivating and they genuinely evoke the flamboyant atmosphere of the host city.
Simony Jersey definitely achieved their goal of a patriotic and fashionable wearable tech.
Aside from showing off the designer’s tastefully minimalist design, the red, white, and blue colors pay respect to Great Britain. They are literally flashy, and they actually deserve the positive attention.
Of course, people went crazy for these shoes on social media.
Many individuals were asking where they could get their own LED shoes, similar to the ones worn by the Great Britain Olympic team.
Thankfully Neon Sneaker caved in and made the kicks available to the public.
After all, who wouldn’t want to take advantage of the overwhelming demand? People wanted to celebrate the win of Great Britain, and they were willing to pay good money for the flashing shoes.
Each complete charge will allow them to light up for about eight hours. The shoes light up in 7 different colors, 4 flashing patterns and fit as expected.
So, what are you waiting for? They are only limited edition, so get yours now through their website.